Following the announcement of the partnership between Land Rover Laval and Noah Dobson, we were brought in to bring the partnership to life across every touchpoint.
From directing photoshoots and social, first video to creating billboard and magazine ads, developing digital campaigns, and managing the online rollout, we took the partnership from announcement to a full-scale campaign.With limited time and a tight window with an NHL star, every shoot had to count. We planned, directed, produced, and turned around a wide range of creative in a matter of days, building enough content and advertising to keep the partnership moving across social, digital, and the streets of Laval.
HERE IS HOW WE DID IT
With limited time with Noah, we had to make every minute count. We handled the creative direction, shot planning, photography, and video production, building a library of images and footage designed to work across the entire campaign.From hero photography to social-first video, every shot was captured with the final campaign in mind.
We took the content from the shoot and turned it into a complete visual system for the campaign. We developed the graphic direction and produced the full creative package — from social posts and Reels to digital ads, print, and billboard executions.The goal was to make every piece feel like part of the same campaign, no matter where people saw it.
Once the creative was ready, we brought the campaign into market. We produced and adapted the assets for different platforms, launched the digital advertising, and delivered the campaign across social, online, print, and out-of-home.One partnership. Multiple channels.
