Maison Asclépia came to us with a remarkable product and a story rooted in Québec: a made-to-order luxury duvet crafted with Canadian Botanical Silk™ and Canadian Hutterite down.
Our role was to help bring that story to life. From building the brand's social presence and developing its visual content to producing launch videos, photography, and bilingual social campaigns, we helped establish Maison Asclépia's voice and introduce Chrysalide® to a new audience.
The challenge was to communicate what makes the product different without losing the restraint and refinement expected of a true luxury brand.
Within three weeks, Maison Asclépia already had over 35,000 views on social media across three platforms.
