Innova Medical works across multiple healthcare and pharmaceutical brands, each with its own products, audiences, and communication needs. Our role was to build a versatile library of professional photography and video content that could support their brands across the entire marketing ecosystem.We produced content designed to do more than look good.
Through our work with Innova Medical, we produced photography and video content for a diverse portfolio of medical technology, diagnostic, and ophthalmic brands, including;
HAAG-STREIT Diagnostics, LightX, MUBI, NIDEK, S4OPTIK, Volk Lenses, and Zilia.
Our work became a practical sales and communications tool, from product and brand videos used in meetings with healthcare professionals, to social media content, educational videos, digital assets, and campaign creative.Working within the requirements of pharmaceutical and healthcare communications, we created production-ready assets that could be adapted across channels while maintaining a consistent, professional brand presence. For materials requiring PAAB review, the creative was developed with the requirements of Canadian healthcare advertising in mind, including the need for accurate, balanced and evidence-based communications.
HERE IS HOW WE DID IT
We approached every production with the bigger content ecosystem in mind. Rather than creating a single video or photoshoot for a single channel, we captured a broad range of photography and video that could be repurposed across sales presentations, HCP meetings, websites, social media, digital campaigns, and internal communications.The result: a larger content library with more ways to put every production to work.
Pharmaceutical and healthcare advertising comes with a different level of responsibility. Content needs to be clear, credible, accurate, and adaptable to the regulatory environment.We created professional visual assets and explanatory videos designed to communicate complex products and information in a way that is engaging without compromising clarity. Where applicable, our work can be developed for materials going through PAAB preclearance, which reviews healthcare product advertising directed to healthcare professionals against standards for truthful, balanced and evidence-based communication.
The work didn't stop when the cameras did.We transformed the footage into a library of assets that sales and marketing teams could actually use — including product explainers, presentation videos, social media content, photography, digital assets, and campaign materials.Whether an Innova Medical representative was presenting to a healthcare professional, launching a campaign, updating a social channel, or explaining a product online, the content was ready to work.
